Bennon brings a renewed visual identity that rebuilds the brand from the ground up across all design touchpoints

The Bennon project was a complete uplift of an established workwear brand, focused on redefining its identity and strengthening its presence across every touchpoint. The process began with a full rebrand built around a renewed idea of what Bennon stands for — reliability, durability, and practicality in professional gear. From this foundation, we developed a cohesive visual identity that extended across print, digital, and social media.

Once the new brand direction was in place, the focus shifted toward designing a modern B2B and B2C e-commerce platform. The website introduced a clear product structure, category system, and user profiles that supported order tracking and account management. We also created dedicated pages that communicate the brand’s philosophy, its commitment to product testing, and the values behind its workwear. The result is a unified and contemporary brand that connects seamlessly from identity to customer experience.