JointJS brings its JavaScript diagramming library to life through a design-led website that turns complexity into clarity

This project revolved around the redesign of the JointJS website — a JavaScript diagramming library that enables developers to build complex visual and no-code applications. The main challenge was to transform a highly technical and abstract product into a clear, engaging, and visually cohesive experience. The new design introduces a modern visual language built on the logic of diagrams and connections, reflecting the very nature of the tool itself.

Dynamic layouts, structured compositions, and subtle motion create an intuitive rhythm that guides the user through the content while maintaining technical credibility. The goal was not only to present the product’s capabilities but also to make them understandable and appealing to both developers and non-technical users, creating a website where technology and design meet in clarity.

At its core, the new JointJS website embodies the balance between technical sophistication and human clarity. It not only presents the product — it communicates its purpose: empowering developers, startups, and enterprises alike through design that feels intelligent, open, and genuinely community-driven.